5th Finger Raises $7 Million For U.S. Mobile Marketing Play


San Francisco-based 5th Finger plans to announce today that it has raised $7 million in venture capital from Starfish Ventures in Australia. The company, which was originally founded in Sydney, Australia, where it was acquired by ninmsn, has now been independently re-established as 5th Finger in the U.S. The mobile-marketing company will use the capital to fund its U.S.growth. 5th Finger manages cross-platform, cross-country interactive SMS and Web marketing campaigns. For instance, it worked on a project with Live Earth Concert Series, which led to more than one million people submitting lifestyle

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