Proteus, an Arlington, Vir.-based company that’s owned by UK-based 2ergo, is launching a service this week called Via that helps brands, advertising agencies, retailers and local businesses to quickly create SMS-based alerts, polls, trivia and sweepstakes campaigns. The company gave me a sneak peak of Via last week and from what I saw, it makes a lot of sense. Most text campaigns today are limited to big media companies for TV shows or by mobile-content companies because they have a big budget and employees who understand the ins and outs of the industry.
To help everything from a pizza joint to a dry cleaner launch their own campaign, Proteus created a simple Web interface, where anyone can fill out an online form, including such fields as a campaign title, the text of the message, and an optional footer that may include a short ad. The part that Proteus handles is provisioning the campaign with all the carriers, securing the shortcode, and making sure that the campaign corresponds with all of the different guidelines mandated by all the carriers. Proteus President Guy Vidra said: “The carrier rules and regulations have made it difficult to navigate. If you aren