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Web Ad Spend Around £3 Billion In ’07, Competing Survey Finds

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UK internet advertising spend rose 39.5 percent in 2007 to £3.02 billion, according to the Advertising Association – that’s more than the £2.81 billion estimated by the more commonly accepted Internet Advertising Bureau in April, which saw a 38 percent rise. All negligible differences, however.

Still, the AA holds the internet is now the third advertising medium, attracting 15.6 percent of spend – behind press (39.8 percent) and TV (24.1 percent) but ahead of direct mail (11.2 percent), outdoor (5.5 percent), radio (2.8 percent) and cinema (1.1 percent). The only other significant gainer – cinema attracted 10.1 percent more spend than 2006. Figures here.