Blog Post

YouTube Set to Dominate the Boob Tube

Dominance perpetuates itself, and that adage looks like it will hold true for YouTube as the company positions itself to be the 800-pound gorilla of short-form video on your TV as well.

YouTube is spreading itself all over the set-top world, getting to your oldteevee through big name partnerships with Apple TV, TiVo, HP MediaSmart Connect, Panasonic and now Sony. And as I saw yesterday with Panasonic, aside from a different interface, you’ll have the same YouTube experience on your TV.

YouTube saw the opportunity with these non-web platforms, so it began furiously encoding its content in the H.264 format to provide higher-quality streams. And that work is paying off as these partnerships extend YouTube’s lead over second-tier web video aggregators and push YouTube into the living room.

What does it all mean? Well, whether you like it or not, laughing babies and pee-drinking monkeys won’t be going away anytime soon.

4 Responses to “YouTube Set to Dominate the Boob Tube”