Rediff (NSDQ: REDF) has spruced up its Product search, adding two high level categories – Electronics (16 sub categories) and Automobiles (two/four wheelers) and everything under them. All comparisons and products listings are with official dealers, there are no options for second hand automobiles/electronics. Comparisons can be done for price bands with individual features can be used as filters to refine search. Additionally, there is a free contact seller SMS facility. An interesting new feature is price history, where one can compared price movement of a product over 6 months. The chart looks uncannily similar to Moneywiz, looks like they are using the same tech for a different data-set. Considering both the compare mobiles and cars & bikes links on the homepage search bar lead to Product search generating traffic definitely won’t be an issue.