TV Tops, But PC Video Watching Grows

While oldteevee remains the top video-watching dog for most people, the PC is gaining ground, according to a recent study by Ipsos MediaCT. Ipsos found that, among U.S. video downloaders and streamers, the amount of video consumed on a TV set dropped to 70 percent in February 2008 from 75 percent in February 2007.

While oldteevee was dropping, video watching on PCs grew to 19 percent in 2008, up from from 11 percent in 2007. According to Ipsos, of the 52 percent of Americans 12 and older who have ever streamed or downloaded video content, roughly one out of every five hours of video content is watched on the PC.

And the rise in PC watching is across all age groups.

The study also found that video watching is still a home-based experience for most. Teenagers had the highest use of a portable media device to consume video content, while the mobile phone continues to be the red-headed step-child of the video universe, nabbing just one percent of consumption (but that trend should change as those two devices continue to merge).

Because of this home-based watching Ipsos sees an opportunity for set top boxes like Apple TV and the Netflix Roku, which are trying to bridge the web to PC gap.

Hat tip to eMarketer.

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