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TV Tops, But PC Video Watching Grows

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While oldteevee remains the top video-watching dog for most people, the PC is gaining ground, according to a recent study by Ipsos MediaCT. Ipsos found that, among U.S. video downloaders and streamers, the amount of video consumed on a TV set dropped to 70 percent in February 2008 from 75 percent in February 2007.

While oldteevee was dropping, video watching on PCs grew to 19 percent in 2008, up from from 11 percent in 2007. According to Ipsos, of the 52 percent of Americans 12 and older who have ever streamed or downloaded video content, roughly one out of every five hours of video content is watched on the PC.

And the rise in PC watching is across all age groups.

The study also found that video watching is still a home-based experience for most. Teenagers had the highest use of a portable media device to consume video content, while the mobile phone continues to be the red-headed step-child of the video universe, nabbing just one percent of consumption (but that trend should change as those two devices continue to merge).

Because of this home-based watching Ipsos sees an opportunity for set top boxes like Apple TV and the Netflix Roku, which are trying to bridge the web to PC gap.

Hat tip to eMarketer.

11 Responses to “TV Tops, But PC Video Watching Grows”

  1. I can’t believe I actually found a site worth talking about. I ordered the software for Online TV on my PC, and I get all the channels that’s advertised. Now I can firmly say, “if you look hard enough you will find reliable service. One happy camper right here.

  2. Your survey displays some very interesting facts. Overall television is still the main leader in entertainment. I guess the complexity of computers for the older generation is not worth investigating. Fixed incomes leaves little room to invest in equipment that requires the extra effort of learning. I guess the older you get the simpler you like things to become. Wouldn’t it be nice to have TV to PC tutorials to teach older people the power of watching television on their PC. Also the fact that a computer is much more expensive than a television set and all the frustration of setup discourages the older population. Again simplicity is the key with the older generation.