Thank you, Jason Kottke! The blogger has captured an insidious new ploy being used by TBS to promote one of its shows: During Family Guy, blue-collar comedian Bill Engvall walks on screen, pauses the show like a DVR, then launches into a pitch about his show’s new season.
Let me repeat that for you. He interrupts the show to plug his own. As if the persistent logo and constantly rotating ad overlays that junk up the screen weren’t enough, now you have a network mocking your DVR use and stepping on a joke (that it paid for). You have to see it to believe it.
Kottke sums it up best:
“I realize that Time Warner doesn’t actually care about the people who watch their shows and that television programs are just the networks’ way of getting people to watch advertising, but this is too much. Do these things actually work or just piss people off in droves?”