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AMD Pushes Puma to Maul Intel

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AMD’s Sisyphean task of grabbing market share from Intel begins anew with the launch of its latest line of laptop chips laptop platform formerly code-named Puma. Today, AMD launched a refresh of its Turion mobile processor combined with an integrated ATI graphics processor, designed for mobile use form the ground up. AMD also announced it would provide a discrete graphics processor that could work in conjunction with the integrated graphics processor to boost performance.

Puma will both help AMD compete with Intel again in the still growing laptop market and justify the company’s $5.4 billion acquisition of ATI Technologies back in 2006. As graphics become more important to the PC user, both Intel and AMD are shoring up their expertise in that department. AMD bought ATI, while Intel is pushing its own platform strategy with in-house graphics processing.

The Puma platform will launch in laptops from Toshiba, NEC, HP, Asus and Acer. Lucky for AMD, Intel’s planned upgrade to its Santa Rosa laptop platform — the Monetevina platform — has been delayed until July, giving AMD a few-month head start on wowing consumers and the back-to-school buyers.

4 Responses to “AMD Pushes Puma to Maul Intel”

  1. Stacey Higginbotham

    Hi Wesley! I’ll make the lead clearer, but I do note that Puma is a platform rather than a single chip.

    TechPR, the Puma platform looks to be slightly more power hungry than Montevina but does appear to have better HD graphics and a faster PCI interface than Intel has planned for Montevina initially. The main difference should be in how HD graphics look on laptops with each platform.

  2. Other than graphics processing power, power consumption, multi core and compactness are also some of the strengths of intel mobile processors. how does this puma processor from AMD compare with its peers from Intel