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AMD’s Sisyphean task of grabbing market share from Intel begins anew with the launch of its latest line of laptop chips laptop platform formerly code-named Puma. Today, AMD launched a refresh of its Turion mobile processor combined with an integrated ATI graphics processor, designed for mobile use form the ground up. AMD also announced it would provide a discrete graphics processor that could work in conjunction with the integrated graphics processor to boost performance.
Puma will both help AMD compete with Intel again in the still growing laptop market and justify the company’s $5.4 billion acquisition of ATI Technologies back in 2006. As graphics become more important to the PC user, both Intel and AMD are shoring up their expertise in that department. AMD bought ATI, while Intel is pushing its own platform strategy with in-house graphics processing.
The Puma platform will launch in laptops from Toshiba, NEC, HP, Asus and Acer. Lucky for AMD, Intel’s planned upgrade to its Santa Rosa laptop platform — the Monetevina platform — has been delayed until July, giving AMD a few-month head start on wowing consumers and the back-to-school buyers.