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Yahoo Ads: Partnership With Havas Digital; Video And Display On Walmart.com

Day-to-day life goes on at Yahoo (NSDQ: YHOO), as the company comes out with a couple of ad announcements this morning timed to coincide with Sue Decker’s appearance at Advertising 2.0. Among them: A partnership with agency Havas Digital, which will be an early adopter of the company’s AMP platform, which is expected to come online in Q3. Havas will build out its own proprietary media trading platform based on Yahoo’s technology. The multi-year deal will also calls for an international push, as the companies will establish a global outsourcing practice with bases in India and Brazil. Financial terms were not disclosed. Release.

Walmart.com: If you go to Walmart.com (NYSE: WMT), but don’t want to buy anything, you’re still what industry jargon dubs (unfortunately) a “monetizable eyeball.” Yahoo will now be the provider of display and video advertising on the e-commerce site. Eventually, Walmart.com will be a participant in AMP. Release.