Whitepages.com Buys Snapvine.com For Voice Apps

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WhitePages.com, the online directory service, is acquiring Snapvine.com, a provider of voice services for social networks. WhitePages intends to integrate SnapVine’s voice services into its own product, and it anticipates new services including private voicemail and SMS services for the sites users. Perhaps the integration may provide a lesson for eBay/Skype, which had pretty similar sounding vision. Seattle-based SnapVine has raised at least $12 million from Bridgescale, Draper Fisher Jurvetson and First Round Capital, and it claims its services have been installed on 5 million profiles across various social networking services. Snapvine CEO Joe Heitzeberg will stay on as VP of a new vision, reporting to WhitePages CEO Alex Algard. Terms of the deal were not disclosed. Release. More details at our sister site mocoNews.net

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WhitePages.com is believed to be very profitable with $70 million yearly revenues with 12 million monthly visitors. Enter those numbers in the Bizak Calculator and you get an estimate of almost $280 million with an EPV of $0.49. Plenty of capital to purchase Snapvine and others.

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