ABC Tops in Visits, But CBS Gets More Time

While more people visited ABC.com during the 2007-2008 television season, they spent more time on CBS.com, according to new numbers from Hitwise.

ABC eked out a narrow victory, capturing 27.14 percent of U.S. visits compared to NBC’s 27.01 percent in a custom category defined by Hitwise. Trailing behind in order were CBS (which had the highest jump from the previous season, increasing 41 percent), FOX sites, the CW, and My Network TV. Here’s the full chart:

CBS, though, was able to keep visitors sticking around longer as users spent an average of 10 minutes and 24 seconds on its site. NBC placed second with users spending an average of about 10 minutes on the site. Also interesting to note is that the CW placed third, above ABC and FOX. You have to wonder if that number would have been higher had the network kept Gossip Girl online.

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