As expected, CBS officially announced updates for its video player today, providing many of the features we outlined last night. The company says it will roll out true HD-quality streaming, full-screen viewing, and embedding capabilities across CBS.com and the CBS Audience Network over the coming months.
The network says its HD offerings won’t require any additional software or a browser plug-in, and will play straight from the browser. If so, this will make CBS the first broadcast network, to our knowledge, that offers such a service for its programming — ABC and FOX require the Move Networks plug-in, and Hulu’s HD Gallery is all film and NBA clips.
We asked CBS what was powering its HD capabilities, but Anthony Soohoo, CBS Interactive’s senior VP and general manager, wouldn’t offer up any details other than to say that the player was built in-house and that the network is using a CDN (which it wouldn’t name, citing confidentiality purposes).
CBS will also expand its embed functionality to allow full episodes to be embedded. Not every program will allow full episode embedding — it depends on the rights CBS has to the show — but Soohoo said the goal was to make every episode available.
Embed functionality should start rolling out this week; HD is due to appear in July.