Spinnaker Media Acquires Christian Music Discovery Site HearItFirst.com From EMI


Spinnaker Media, a holding company for family-friendly media content, has acquired HearItFirst.com, a Christian music discovery site from EMI CMG (Christian Music Group). Launched in 2005, HearItFirst looks like any other music community site, with clips, interviews, videos, and other information about the artists — in this case it’s specific towards popular Christian music. It claims 180,000 members and 600,000 unique visits per month. EMI CMG as well as Sony (NYSE: SNE) BMG Entertainment’s Provident Music Group will continue to provide exclusive content and marketing support to the site. In addition to content from the supporting labels, the site has an indie section, where bands can upload and promote their own content. Deal terms were not disclosed.

Spinnaker was founded in 2005 by James Ackerman — its other properties include The Documentary Channel and Propeller Consulting, a marketing company, again with a family/faith-driven focus.

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