Mobile Content Bits: MOKO Online;Sega’s Sonic; Sprint’s Samsung Instinct; Buzzwire And RooftopComedy

— MOKO Online: Australian company Loop Mobile (ASX: LPM) has launched an online version of its MOKO Mobile community, giving its users access via PC (and of course letting other people sign up). The address is the same, the community detects what device is being used for access. MOKO has 100,000 paid registrations, is on carrier decks in the UK and Australia, and claims 100 million page impressions per month (1,000 per user) and an average user session time of 75.8 minutes in October 2007. If these numbers are correct Loop has figured out how to keep people on its site, and at this point is probably going for scale.

— Sega Mobile: The game company said today the classic Sonic the Hedgehog has surpassed more than 8 million downloads since launching on mobile phones in North America and Europe in early 2006. Sega plans to launch three new titles this year, including Sonic at the Olympic Games, Sonic Spinball and Sonic the Hedgehog 2. Release.

— Samsung Instinct: The iPhone-like device will go on sale June 20. The price has yet to be announced, but Sprint (NYSE: S) said that an unlimited data plan will be $70 a month, reported ComputerWorld. Other details: The phone will come equipped with a carrying case, a 2GB micro SD card expandable to 8GB, a second battery, headphones and a stylus. Other exciting functions are voice-activated navigation and built-in GPS.

Buzzwire: The mobile content company said today it signed a syndication deal with RooftopComedy, an online comedy channel with stand-up and sketch comedy. The partnership will kick-off at the Aspen RooftopComedy Festival, starting today and ending tomorrow. Select clips from the two-day event will be available on mobile phones through Buzzwire, which gives consumers access to original Web programming on the phone. Starting today, people can access the RooftopComedy clips at For a limited time, Buzzwire will offer a free trial if you text “rooftop” to 42107. Release.


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