TiVo Adds Disney Movie Rentals

TiVo announced today that its subscribers will soon be able to rent Disney movies through their DVRs directly from their TVs. The service will be provided through an arrangement with CinemaNow.

Details like pricing, titles, and when the service will be available were not part of the announcement. Content will be offered in both standard and high definition (though not all titles will be in HD), and will be available for a 24-hour rental period. TiVo has a movie rental arrangement through Unbox, but Disney content isn’t available for download on the Amazon service.

TiVo’s move is just the latest shot fired in the increasingly-crowded set top box wars. Earlier this year, TiVo announced it would make YouTube videos available through its DVR. HP’s MediaSmart Connect will offer movie downloads through CinemaNow and YouTube videos as well. Netflix unveiled its Roku streaming box last week, and has boxes from three other manufacturers on the way. And we can’t forget the Apple TV, and its arrangements with all the major movie studios (and YouTube videos, too!).

Not to sound like a broken record, but this isn’t a war anyone from Silicon Valley is going to win, especially with the likes of Sony working with the cable companies to bake interactive TV features like VOD directly into its TV sets.

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