The Social Media Resume: Making Your Mark in a Web 2.0 World


When I bought a domain name based on my full name, I had no idea what to do with it. I didn’t want to create a blog, as it would be high maintenance, but I wanted to use it for my work. Then I had the idea of using it as my online resume.

However, if I were to simply copy and paste my MS Word resume, I won’t be taking full advantage of what the web has to offer. After all, today’s Internet landscape involves more networking, connectivity, and collaboration. Then, I heard about the social media resume – which is more than a collection of dates and job descriptions. In fact, a social media resume could be a vital part of one’s web persona.

What exactly is in a social media resume?

Connect to social networking sites. You probably have accounts on more than one social or professional networking site. Add links to your LinkedIn or Facebook profile pages, if they are relevant to your personal brand. This is important if you want potential clients and employers to get a feel of what your personality and work ethic is like. It also allows them to see your connections, giving them an idea of the type of people you’re used to working with.

If you’re worried about privacy, you can edit your profile settings so that your page can only be viewed by people within your network or contact list.

Shareable. Sometimes, the people who find your online resume aren’t necessarily your target audience, but they may know someone who might be. For this reason, it helps to include tools that can make your resume easy to send and share to others. You can insert a small form that allows readers to email a link to your resume to someone they know, or to share your resume via a social bookmarking tool such as

This is one of the things that gives social media resumes an edge over paper resumes. No photocopying or faxing is needed – all it takes is a few clicks. Because of this, people are less likely to be hesitant to share them.

Contains multimedia. You’ll be missing the point of having an online resume if you don’t include multimedia. This makes your resume more interesting, and it allows your audience to see you in a more complete way compared with just reading about your skills and accomplishments via text format. Here are some ideas on what multimedia files you can add to your resume:

  • A video or MP3 of you answering basic interview questions.
  • Video of a talk or seminar you recently conducted.
  • Photos of your workspace, if it’s notable and lives up to your personal brand.
  • Photos of you meeting and greeting power players in your industry.
  • Audio testimonials from previous clients and coworkers.
  • Your personal AVP.

Whatever multimedia you include, make sure that you don’t overdo it. Putting too many photos and videos will make your resume take longer to load. If you want people to access additional multimedia, simply put a link to separate pages where they can be viewed (such as a YouTube account for your professional needs, or a Flickr album).

Easy to read and understand. Like standard resumes, it’s best that social media resumes are easy to read. This means no fancy, distracting background images, and that the font shouldn’t be too small. The layout should also be straightforward, using boldface, bulleted lists, and section headings whenever appropriate. It might also help to apply keyword optimization.

Records visitor stats. You might not be able to tell who’s read your paper resume, but your online resume is on a completely different plane altogether. You can tell what web pages link to it, how many visitors you get per day, what country your visitors come from, and what keywords and search engines they used to find you. This information can help you see whether you’re reaching your target audience or not. Twenty years ago, job applicants, freelancers, and employees didn’t have access to such information. Now, you can use it to find out the effect your marketing efforts.

The idea of this kind of resume may not be as widespread as its traditional counterpart, but it’s something that web workers might want to consider if they want to take advantage of what Web 2.0 has to offer.

Have you tried this kind of resume? How has it worked for you?



great article! i need to finish a social media resume for my social media for PR class this semester and this article is definitely giving me a heads up. if you could offer any other helpful information, it would be greatly appreciated!

Lisa Simone

I realize this post is over a year old, and I am wondering if/how your advice would change over that time period.

I started a social medial website and am fine-tuning, as I want to make a career change. It seems like a great idea to showcase different talents and guide the reader in learning about you, rather than hoping they see the parts of your resume that you currently consider the most relevant.

We’ll see how it works for me, but I have high hopes.



Celine Roque

Laura & Sean: I meant your personal Audio-Visual Presentation, similar to what companies do to ‘summarize’ their company as a whole or what they’ve done throughout the year. For the freelancing web worker, it’ll be like a simple video that talks about what makes you different, shows photos or screenshots of your work or where they can find it, etc. Sorry that I didn’t make that clear.

Jim Wolff

I work for ki work ( – a site that specialises in helping people access and outsource web work – and we have spent a long time looking at how web workers can best promote themselves online.

we have a feature for online professionals to complete ‘service offers’ – essentially summaries of skills and experience related to various categories of expertise. these are fully searchable for project buyers using the site and optimized for Google. users can also add testimonials, create unique urls for their offers to post around the web, can add links to all relevant social media (portfolios, videos, bookmarks, socnet profiles) and share them easily with Facebook contacts using a FB app. And it’s all free.

We’ve just launched in beta, so any feedback as to what works/sucks would be very welcome :)


What an interesting post- and a great idea- I have recently been planning what to put on my personal site!

I also don’t know what you mean by personal AVP? Maybe some acronym tags would be of use in the future?!

Barbara Saunders

I work in several different spaces and find that the social media approach in each of them is vastly different. I’m in the process of recruiting a veterinarian and have actually found some great prospects and advisors on LinkedIn — most of whom only have a dozen or so connections, as if they signed up not knowing what to do or what to expect!

By contrast, I have had more people find me through my dinky writing Web site and then peruse my LinkedIn profile than the reverse.


Like most things online, the best approach is to take ALL approaches, or at least as many as one can reasonably manage. Paper resumes are far from dead, nor is the time-consuming need to network and build relationships, sometimes (still) a face-to-face enterprise conducted offline and in real time. However, I have been adding Social Media, though perhaps not as quickly as some, as I learn how to use it. (to date I have LinkedIn and Facebook profiles, a webpage, a blog, and some selective uploads of my full resume). I don’t like following hard “rules” about adopting these things any more than I want to make any such rules, though. So much depends on your industry, your target audience and (no small thing) your/my own comfort level and proficiency in using these tools.


I like the idea of multimedia on the resume, but what do you mean by :

Your personal AVP ?


There are some new job matching technologies that no longer use resumes at all. Two are and

I like the idea of taking the resume out of the initial process where a recruiter finds the suspect. After the suspect is identifiied, I think its ok to look at resumes.

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