The Social Media Resume: Making Your Mark in a Web 2.0 World

When I bought a domain name based on my full name, I had no idea what to do with it. I didn’t want to create a blog, as it would be high maintenance, but I wanted to use it for my work. Then I had the idea of using it as my online resume.

However, if I were to simply copy and paste my MS Word resume, I won’t be taking full advantage of what the web has to offer. After all, today’s Internet landscape involves more networking, connectivity, and collaboration. Then, I heard about the social media resume – which is more than a collection of dates and job descriptions. In fact, a social media resume could be a vital part of one’s web persona.

What exactly is in a social media resume?

Connect to social networking sites. You probably have accounts on more than one social or professional networking site. Add links to your LinkedIn or Facebook profile pages, if they are relevant to your personal brand. This is important if you want potential clients and employers to get a feel of what your personality and work ethic is like. It also allows them to see your connections, giving them an idea of the type of people you’re used to working with.

If you’re worried about privacy, you can edit your profile settings so that your page can only be viewed by people within your network or contact list.

Shareable. Sometimes, the people who find your online resume aren’t necessarily your target audience, but they may know someone who might be. For this reason, it helps to include tools that can make your resume easy to send and share to others. You can insert a small form that allows readers to email a link to your resume to someone they know, or to share your resume via a social bookmarking tool such as

This is one of the things that gives social media resumes an edge over paper resumes. No photocopying or faxing is needed – all it takes is a few clicks. Because of this, people are less likely to be hesitant to share them.

Contains multimedia. You’ll be missing the point of having an online resume if you don’t include multimedia. This makes your resume more interesting, and it allows your audience to see you in a more complete way compared with just reading about your skills and accomplishments via text format. Here are some ideas on what multimedia files you can add to your resume:

  • A video or MP3 of you answering basic interview questions.
  • Video of a talk or seminar you recently conducted.
  • Photos of your workspace, if it’s notable and lives up to your personal brand.
  • Photos of you meeting and greeting power players in your industry.
  • Audio testimonials from previous clients and coworkers.
  • Your personal AVP.

Whatever multimedia you include, make sure that you don’t overdo it. Putting too many photos and videos will make your resume take longer to load. If you want people to access additional multimedia, simply put a link to separate pages where they can be viewed (such as a YouTube account for your professional needs, or a Flickr album).

Easy to read and understand. Like standard resumes, it’s best that social media resumes are easy to read. This means no fancy, distracting background images, and that the font shouldn’t be too small. The layout should also be straightforward, using boldface, bulleted lists, and section headings whenever appropriate. It might also help to apply keyword optimization.

Records visitor stats. You might not be able to tell who’s read your paper resume, but your online resume is on a completely different plane altogether. You can tell what web pages link to it, how many visitors you get per day, what country your visitors come from, and what keywords and search engines they used to find you. This information can help you see whether you’re reaching your target audience or not. Twenty years ago, job applicants, freelancers, and employees didn’t have access to such information. Now, you can use it to find out the effect your marketing efforts.

The idea of this kind of resume may not be as widespread as its traditional counterpart, but it’s something that web workers might want to consider if they want to take advantage of what Web 2.0 has to offer.

Have you tried this kind of resume? How has it worked for you?

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