ComScore-M:Metrics: “We Want To Know Behavior Across The Internet Regardless Of Device.”

Quickly following the announcement that comScore acquired Seattle-based mobile measurement firm M:Metrics for $44.3 million in cash, I talked to Will Hodgman, the co-founder, president and CEO of M:Metrics. He said that the combination of the two companies was essential for serving clients going forward. The difference between a person accessing content on the Internet and on a mobile phone is fading. Hodgman: “We want to know behavior across the internet regardless of device.” Release.

Why sell?: Hodgman said it’s about bringing together information from wireline and wireless networks together. “The connectivity by device across wireline and device is becoming one. ComScore (NSDQ: SCOR) needed the mobile solution, and we needed to accommodate clients, as well…This is not something that


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