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I recently reviewed the drag-and-drop Web-based site building tool Webon and marveled at its ease of use and add-on features. I’m equally as impressed with MOLI, a social networking management tool and so much more. According to their site, MOLI is
…a next-generation social networking site where members can manage multiple profiles in one account. Members can separate their social, business and family relationships and keep control over their privacy.
I don’t think the company’s own description of MOLI does the service justice. The site targets both the individual user as well as small business owners and provides the tools to create multimedia, interactive, collaborative and commerce-driven sites.
While the company touts members’ ability to use different profiles to present to the public, to keep private or to hide from everyone except for other invited MOLI members, the really interesting thing about MOLI from a Web working standpoint is that you can easily create a variety of sites for a variety purposes such as:
1. Self-promoting – promoting your work in the form of a multimedia online resume and portfolio;
2. Collaborating – create a collaborative space for you, your colleagues, your clients and vendors i.e. an intranet;
3. Selling – build an online store easily and plug in commerce capabilities including art, photographs, music and other products and services;
4. Measuring – monitor traffic to your business site(s) and gain access to aggregated demographic and behavioral statistics from MOLI members who visit your site;
5. Networking – attract new customers or clients, and find MOLI members who may be your target market or good contacts for business networking;
6. Socializing – use the same tools to create similar sites and more social and entertainment oriented sites for your personal life apart from work – that are entirely separate.
The MOLI Services page is an example of the kind of services for fee site you can build. MOLI offers a variety of packages for their services including customer service and technical support; site design services; PR support; and data load services. They also offer co-branded and white-label community building options
- Multimedia albums
- RSS Feeds
- Message Boards
- Blankboards (whiteboards)
Okay, the last one might not fit into a business site, but games are there as an option for your personal presence.
Some premium tools offered by MOLI include E-commerce functionality that can be added to member websites for $3.99 per month and ad-free sites for a monthly fee of $2.49.
Not every Web worker is a whiz at site building so having options for easy-to-use tools to get a quick presence or communications hub online for one’s projects can’t hurt. Like Webon, MOLI can even be a good starting point for low-budget clients who want a presence online but can’t pay you to set it up for them from scratch.
Never underestimate the power of DIY tools, especially those that incorporate the features that a site these days should no longer be without. I think MOLI is worth a look. If you find a great use for it in your day-to-day work, feel free to share that with us here.