— Forbes readies ad net for female execs: Forbes is prepping an ad net aimed at female execs, the latest in a string of verticals the financial mag has created in recent months. The site will run original content and articles from ForbesLife Executive Woman magazine.
— P&G boosts online ad spend (in Canada): Get over the “it’s only Canada reaction.” Marketing bellwether Procter & Gamble plans to increase online spending to as much as 20 percent of its media budget in Canada — from a mere 3 percent. If P&G follows through and finds success, it could influence activity in the U.S. That’s a big “if” though as some industry observers say the news is only more “P&G disinformation” given pronouncements of this type for the past two years.
Lots more after the jump…
— Blog ad revenue to rise 81.5 percent by 2012: Ad spending on blogs will hit $746 million within four years, a 163.6 percent increase over 2007’s $283 million and an 81.5 percent rise over 2008’s projected $411 million, says eMarketer. And while tech blogs are expected to remain strong, expect the PerezHiltons and eco-friendly sites to grab more attention and ad dollars, eMarketer senior analyst Paul Verna said in an interview with paidContent.
— Digitas enters branded content game: The Publicis Groupe interactive ad shop has formed a subsidiary unit that will create and distribute branded entertainment called The Third Act. Digitas won’t say what clients are included in The Third Act, though it is working on a sequel to the Smart Show, a webisode series showcasing concepts like a band that uses typewriters to make music. The first series was sponsored by Holiday Inn Express.
— AOL tapped as Virgin Mobile’s ad provider: Virgin Mobile USA (NYSE: VM) announced today that AOL