Nielsen: U.S. Video Streams Up 9% in April

Nielsen measured more than 7.6 billion video streams in the U.S. in April, up 9 percent from the 6.9 billion it measured in March. The firm’s VideoCensus also found unique viewers rose 4 percent to 119.6 million, with 63.6 streams per viewer and 142.8 minutes per viewer per month.


Over on the leaderboard, well-pedigreed upstart Hulu nudged the aging Google Video out of the last spot on the top 10, making the list for the first time. Other than that, the only change was Turner and CNN swapping the eighth and ninth spots.

Most sites on the list saw a bump in streams over the month, but YouTube, as usual, saw the lion’s share of both traffic and growth. The site had 4.1 billion streams, up from 3.7 billion last month.

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