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Nielsen: U.S. Video Streams Up 9% in April

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Nielsen measured more than 7.6 billion video streams in the U.S. in April, up 9 percent from the 6.9 billion it measured in March. The firm’s VideoCensus also found unique viewers rose 4 percent to 119.6 million, with 63.6 streams per viewer and 142.8 minutes per viewer per month.

Over on the leaderboard, well-pedigreed upstart Hulu nudged the aging Google Video out of the last spot on the top 10, making the list for the first time. Other than that, the only change was Turner and CNN swapping the eighth and ninth spots.

Most sites on the list saw a bump in streams over the month, but YouTube, as usual, saw the lion’s share of both traffic and growth. The site had 4.1 billion streams, up from 3.7 billion last month.

12 Responses to “Nielsen: U.S. Video Streams Up 9% in April”

  1. I guess if you control the definition, anyone could be on a top ten list. Thanks for clarifying that these are US visitors and not global visitors. I still think that there is something wrong with these numbers though. According to Comscore, was doing 3.9 million US uniques last January. It’s possible that they’ve seen a 50% erosion in their traffic since then, but I kind of doubt it. Since isn’t on the list, I have to wonder how objective these results really are. Every single site on the list for the last 3 months is a big corporation with no mention of the little guys. If Nielsen is only reporting on customers that are paying to get this information out there (aka payola), then how unbiased is this information really? I like that NewTeeVee tracks these various metrics, but if you aren’t getting accurate info, then it doesn’t seem appropriate to give Nielsen the free publicity. If I’m wrong and this really represents an accurate list of the top ten online viewing sites, then I want to know what happened to and why did their traffic meltdown?