Moving Pictures Company Ties Up With Startup Movico To Digitize, Promote Content


Film and television production house Moving Picture Company intends to digitize its library of rare archival footage, as per a release. The company has tied up with Movico Technologies, which intends to launch a video aggregation website (yes, another one for the list).

Moving Pictures Company is listed on the BSE, and has produced content like Fear Factor for Sony (NYSE: SNE), Current Bollywood for SET Max, Popkorn and Filmy Fever for Zoom, a 3D animation series for Cartoon Network and Doordarshan, among others. It’s unlikely that they own the rights to some this content, since a production house usually sells rights to the broadcaster. (Cerius Adds: Licenses are sold in multiple models to broadcasters, for example, some may include a few telecasts after which the rights revert back to the production house.) However, MPC also has over 12,000 hours of footage – travel destinations, exotic locations, profiles of Bollywood stars and stock footage, which will be repurposed by Movico. Some of this will be put up for licensing to other content providers, and the rest will be used for their site. The term “jointly promoted” appears to refer to a revenue share deal.

Interestingly, this also marks Movico’s entry into the content aggregation business – they’ve largely been a content repurposing/media process outsourcing company. There’s something of a bait in the release: Movico intends to raise over $5 million this year.

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