On path to break into five pieces, IAC (NSDQ: IACI) has announced the acquisition of StarNet Interactive, the parent company of the GirlSense.com community site. Basically the site offers a virtual way to play dressup, and it targets the same demographics as the IAC-owned Zwinky virtual world. GirlSense will join the IAC Consumer Applications & Portals, which houses Zwinky, as well as SmileyCentral and Webfetti. It’s all about that sought after teen/tween demographic you hear so much about. Israel-based StarNet has raised at least $2.7 million in VC funding. Sale terms were unspecified. Release.
The acquisition comes a few days after IAC announced the acquisition of Dictionary.com parent Lexico.
Disclosure: Our parent company ContentNext Media is holding a mixer June 4 at IAC
{"source":"https:\/\/gigaom.com\/2008\/05\/20\/419-iac-acquires-girlsensecom-parent-starnet\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_ef2c19e93f1c42c217ce669f047742c0","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}