Interactive television company ICTV (previous coverage) is officially changing its name to ActiveVideo Networks, a move aimed at reflecting the ways in which video distribution is evolving. Ed Forman, ActiveVideo Networks’ executive vice president of strategy and corporate development and its chief strategy officer, told NewTeeVee:
“We renamed ourselves ActiveVideo Networks because the future of television isn’t just TV, it’s a lot more, it’s something the viewer participates in. A future in which includes recommendations and a broader range of video content.”
As part of this, ActiveVideo Networks is looking to broaden its capabilities to include giving users access to web video, photos and other social media through their TV sets.
Unlike upstart rival Sezmi, which wants you to purchase new hardware, ActiveVideo Networks specializes in creating interactive channels for programmers like CNN and Accuweather that can run on existing cable boxes. Forman said the company’s service will be in 2-3 million households globally by the end of the year, and it will double the number of programmers with which it works to 40 from 20.