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Lexico, Being Acquired By; Price In $100 Million Range

imageTurns out has the answers for Lexico Publishing, the owner of which earlier agreed to be acquired by (NSDQ: ANSW) in a doomed effort. The IAC (NSDQ: IACI) subsidiary isn’t disclosing the price of the all-cash transaction but, according to a source familiar with the situation, it’s in the same range as the $100 million that was supposed to pay. Ask spokesman Nicholas Graham declined to confirm the amount or to comment on the price.

The deal is expected to close in Q3. The Long Beach, Calif.-based company was founded in 1995 by Brian Kariger, CEO, and Daniel Fierro. Both will be staying on for the integration into

The iconic domains, which also include and, come with a serious amount of traffic, increasing the Ask Network’s traffic by 11 percent to 145 million-plus uniques. Ask claims this will make it the ninth largest web property in the world — ahead of Facebook and Apple (NSDQ: AAPL).

Ask isn’t talking revenue either, but Doug Leeds, the chief strategy officer who will run the company, told me, “It is profitable, very profitable. … We believe it will be accretive in the first quarter that we have it.” Lexico has a paid search deal with Google (NSDQ: GOOG). Leeds said Ask will layer in its own elements, like the left-hand related-search results pane, and that — which gets 88 percent of its traffic from direct search — “will feel like more a part of the Ask family.” Those elements will also increase the ways to make money from the site. Leeds sees opportunities like that across the sites with games, for instance: “A lot of things were done well but haven

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