Nordic Mobile Marketer More Mobile Relations Acquires 12snap-Lokomobil

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Nordic mobile marketing firm More Mobile Relations has acquired the 6-year old Swedish mobile marketing company 12snap-Lokomobil for an undisclosed sum. The company, founded by Norwegian operator Telenor, has been on a buying spree in its bid to turn itself into the region

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Did you do any due diligence before writing this piece?

For starters, More Mobile Relations is not purchasing 12Snap the company. Instead, More Mobile Relations is purchasing Lokomobil from 12Snap.

In 2004, 12snap upped its stake in Swedish mobile marketing firm Lokomobil. The company took a minority stake in Lokomobil in 2002, but the latest deal gave 12Snap majority ownership of the Swedish market leader.

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