Kolkata Knight Riders has tied up with Contests2win.com for its website, Kolkataknightriders.com. According to the release, 6 contests are currently live and another 5 are in the pipeline. I tried out Hangman, and failed on all counts. Definitely not an KKR expert. The games will be plugged into a loyalty program on the site, points earned can be presumably redeemed for tickets, merchandise and gifts (meet the players?).
There is an announcement on the site stating SRK will be blogging soon. The blog-bug has bitten Bollywood since Big B started being confrontational on his BigAdda blog. Not a day goes by without a daily or a news channel covering a post, the most recent of which, belittled SRK’s Paanchvi Pass with through the aids of rating graphs. How relevant is all the drama, whilst great for adding a few thousand unique visitors, to the overall property?