How RSS Feeds Affect My Life & Work

Perkett PR blogAbout a week ago, I posted about Needing a Gentle Intro to RSS Feeds. I mentioned that I would read my RSS feeds through Google Reader over breakfast while my husband reads the paper and would let you know how I fared.

I know it has only been a week, but here are my first impressions about the impact reading feeds is having on my life and work.

1. They make me look smarter. Over the past week, I used Tweetburner to immediately post what I was reading when I was reading it to my Twitter page. On those mornings that I was immersed in feeds, I think I looked smart and informed. Either that or crazy or not busy enough actually getting work done.

2. They give me interesting fodder for breakfast conversation with my husband. Unfortunately “new media” is not his area of interest so he paid me back reading me articles about bears and other wildlife topics.

3. I read more blog posts in one week by Seth Godin than I had in the last several years. I don’t mean to neglect Seth. He’s smart. I like him. I learn from him. But I stray from reading blogs in general because I can’t seem to find the time. Reading feeds over eggs and coffee carves out time to learn from the masters.

Brazen Careerist blog4. I learned about new paths to productivity. Tracking the feed of Brazen Careerist led me to an interesting blog post from Penelope Trunk and one that I need to read again. Productivity is my obsession. The information in her post is like giving a compulsive hand washer more soap.

5. I learned more about Twitter apps which can only increase my Twittering effective. From Twemes to Hashtags to Twidgets, I devoured this short and snappy post and still wanted more. Increasing my Tweet effectiveness is actually important to my work since I use Twitter to source story ideas, to get answers to my burning tech questions within minutes, to market projects (both mine and my clients’), and to connect with my peers on a regular basis.

6. What I read in feeds last week had either a direct connection or impact on what I do every day for work. I discovered some interesting blogs and sites such as: Brand Tags – an experiment in the 1-word associations people make with brand logos (branding is an important aspect of the work I do to market companies and nonprofits online); the post Social Media FAQ#5: How Do I Takl to my Executives About Social Media (always interested in seeing how people communicate social media to non-tech types – helpful in my pitches to potential clients); and Drop the Excuses and Start Participating (interested in the impact of social media on traditional PR as I’ve moved from the traditional to the “new PR” over the last 10 years and into social media in the last few years.)

It remains to be seen if I can keep up with my feed reading over time. In the meanwhile, I’ll absorb as much knowledge as I can to expand my understanding of this ever-changing industry and to improve what I do and how I do it.

What was the latest thing you read via your feed reader that has had an impact on the way you work?

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