Love it or hate it, one has to admit that Apple’s iPhone has been quite a game changer forcing the wireless industry to get off its duff and start innovating. I think a lot of people forget that iPhone is not just a pretty face and sleek curves. Instead it is a device that is changing our behavior and the expectations we have of mobile devices. Most observations about iPhone have been personal and anecdotal.
Today, however, I got a chance to skim through a report put together by San Mateo, Calif.-based mobile advertising startup AdMob, about iPhone user behavior — both in the United States and worldwide — that provides metrics to match some of the theories around iPhone. Clearly, these numbers are not an absolute reflection of iPhone usage, but they do seem to indicative of broader iPhone trends. (Full report embedded below the fold.)