Ive + Eve

If that picture from Pixar’s Wall-E looks somewhat familiar in all its white glory, it is because it’s design was developed in part by Apple’s own Jonathon Ive. He was called in as a consultant to the process. Here is an interesting comment from Ive:

I wanted Eve to be high-end technology — no expense spared — and I wanted it to be seamless and for the technology to be sort of hidden and subcutaneous. The more I started describing it, the more I realized I was pretty much describing the Apple playbook for design.

The article also states that Ive was secretive about Apple’s goings-on and would not comment on the future of technology designs. If you want to see more, Wall-E opens on June 27th.

[Via Fortune]