At our recently concluded EconSM conference in LA, I did a short video interview with one of our speakers, Jeff Price, the president of SI Digital, the digital sports media arm of Time Inc. SI Digital has made a slew of launches, investments and acquisitions in the space, all in an attempt to reinvent the magazine and compete against the big giants in the sector such as ESPN (NYSE: DIS), Yahoo (NSDQ: YHOO) Sports and others.
We talked about:
— SI’s swimsuit franchise and its multiplatform approach.
— SI’s investment and M&A strategy: FanNation, Takkle, and others.
— Competing against ESPN and others…non linear programming and the future.
— Leagues and competing against their plans. League’s short term philosophy vs them.