Blog Post

dotMobi Acquires Assets Of Shuttered Mowser Service

dotMobi, the company behind the .mobi suffix, has acquired the assets of Mowser, the mobile rendering service that got more attention for closing down than for being open in the first place. In April, its founder Russell Beattie announced he was shuttering the service after about one year, noting that it had failed to get traction or raise VC money — he also used it to argue that the mobile web was dead, prompting a lot of debate for about a day. Deal terms were not disclosed, though it’s safe to assume it wasn’t for very much. dotMobi says it will integrate Mowser’s technology into its mobile development tools. Release.

A post on a dotMobi blog by VP of Technology James Pearce (no relation to our James Quintana Pearce) notes that Beattie and his partner Mike Rowehl will be joining the company, making it an acq-hire: “At long last we can announce some great news! dotMobi is acquiring the well-known Mowser service that provides content adaptation services for mobile. We’re very excited about this. Russell Beattie and Mike Rowehl are both very talented mobile gurus and they’ll be joining the dotMobi team to help us do cool things with their technology. We did this deal because Mowser fits really well into lots of our current projects. Firstly, the Mowser directory, search and listings will be integrated straight into our newly launched find.mobi service. Secondly, the mobile formatting technology will help us provide more ways in which you can use DeviceAtlas for creating device-adapted content.”