Would paying to send an e-mail reduce the noise?

I was just glancing through my feeds and see an interesting post by Robert Scoble having to do with noise reduction. By that he means the increasing “noise” by the new social services like Twitter, FriendFeed and the like. Good stuff in his post and worth the read… plus it got me thinking. And I mean thinking radically. The biggest “noise-box” in my environment isn’t the hottest, new social networking-Web 2.0-AJAXy-AIR tool. It’s my inbox. And I suspect it is for most of you too. So here’s the radical thought (that will never see the light of day, which is probably a good thing):What if you were charged for sending an e-mail to someone? As in: micropayments to the recipient, who sets a rate to receive your note? Just like a sliding-CPM model in the web advertising world, as a recipient, you would place a value on your time or on the “impression” of that note.Got plenty of time to have e-mail conversations? Set your CPE or Cost-Per-Email at a lowly $0.01. Backed up with e-mails or need to spend time on a project that commands more of your attention? Raise your CPE to $2.00 a pop. Off for the weekend to spend time with the family? Hey, it’s going to cost you $10 to get my attention on your note during my off-time.Yup, it’s a crazy idea and certainly wouldn’t work as stated in a corporate environment. But something in Robert’s post resonated in me because the new noise-makers are “unlimited and free”. I think way, way back when folks had to pay for each phone call they made at their house. Let me tell you… there was a lot less noise back then. Then the trend became “unlimited calling”, which I fully take advantage of. It also means “unlimited noise” when you think about it. OK… no more thinking for me today. ;)


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