Finish Line Ltd., in Chandler, AZ, opened today announcing an exclusive partnership with Apple and Nike where people can “come in and test run a Nike product, find a local running route and get completely hooked up into Nike+.” This is a concept store of the future, with high school kids that have been trained to not be lazy sales clerks. What? Actually, they have been trained to get everyone set up with a Nike+ shoe system.
It is marketed at the 16-17-year-old demographic, to see if they are “energized by this kind of shopping experience.”
Anybody live down in Arizona that wants to run by the store and see if it truly is a “store of the future” and report back?The Arizona Republic