YouTube India Goes Live

I just checked, and Youtube India has gone live today, with a host of Indian content partnersNDTV, UTVi, Bindass, Zoom and Indiaglitz are broadcast partners, content from Rajshri Media, and music related content from Music Today (part of the India Today group) and PhatPhish Records. There’s sports related content from KrishCricket as well, and educational videos from NPTEL (IIT and IIS JV) and IGNOU. A few non-profit partners as well. Strangely, I didn’t find Eros among YouTube India’s partners…We’d reported earlier that that YouTube India was supposed to launch today.

Much of this content was already up on YouTube, and many of these partnerships have been signed over the past year. This is just a case of segmentation. But how will this segmentation help? YouTube is redirecting detects which part of the world users are coming and serves them the videos being watched by users from the same location; the promoted videos are Indian, but the featured videos are international. An India focused site will help the company market it to Indian advertisers, and get more Indian content providers on board.

Here’s a funny video on the YouTube India launch, being promoted on the companys international site. They’ve also launched a YouTube India blog, announcing the launch here.