RedLasso, a pre-launch startup, says it had 24 million unique visitors in April. And I don’t mean pre-launch like Gmail-is-still-in-beta pre-launch, I mean you can’t actually get in through the front door of the site if you aren’t explicitly given special access. Only 18,000 people are part of its private beta.
The user-to-unique ratio is at the core of what the company does: let its users share relevant bits of broadcast TV. So that time last week when Paula Abdul flubbed her American Idol lines, or Tom Cruise came looking for redemption on Oprah, or Barack Obama appeared on Fox News, bloggers had near-immediate access to the evidence. Then they were able to embed the clips on their blogs (using RedLasso players) for everyone (that’s where the 24 million come in) to see. Beta participants include traffic hot spots like The Huffington Post, Perez Hilton, AOL, Hot Air, and Sporting News.
King of Prussia, Penn.-based RedLasso has exactly zero deals to show this content, but the company says it is on good terms with broadcasters and expects to get their permission soon. As we said when we last wrote about them, how 2006! Right about now might be a pretty good time to get permission, seeing as the company zoomed up to this 24 million unique count from just 2 million uniques in November. At that rate it’ll be moving onto the eyeballs in another solar system by this time next year.
We at NewTeeVee think making video embeddable — giving it the ability to spread and inhabit other context — is pretty huge. Some of our other coverage on the topic: