WPP Expected To Bid Higher For TNS; Sorrell: Rejection Was ‘Cavalier’; TNS: Offer Was ‘Derisory’


Although WPP Group’s £1 billion ($1.9 billion) offer to acquire audience researcher Taylor Nelson Sofres was rejected over the the weekend, the UK ad holding firm is still pressing the TNS’ board for more talks, according to the Guardian. Sir Martin Sorrell, WPP’s CEO, made the bid for TNS shortly after the researcher announce plans to merge with German audience measurement company GfK. The deal with GfK is valued at £78.7 million (

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