Blog Post

Audience Measurement Firm TNS Rejects WPP’s £1 Billion Offer

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Audience measurement firm Taylor Nelson Sofres has rejected WPP Group’s £1 billion ($1.9 billion) offer as “opportunistic” and undervaluing the company, reported. TNS has been trying to merge with German audience measurement company GfK in a deal valued at