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Background: Launched Idealab and dotcoms NetZero, FreePC, and CitySearch. And eToys, Eve.com, and FirstLook
Current: Now Idealab is also focusing on clean energy, eSolar, Energy Innovations, and Infinia
In 1996 Gross founded startup incubator Idealab, which Wired once described as a firm “that launched more than one company a month during the three headiest years of the late, great dotcom gold rush.” Idealab is still around, concentrating on several sunnier innovations, including eSolar, which is also backed by Google.