Zapak Targets BRIC Countries; Jump In Talks For F1 Deal

We’ve heard often about Zapak Digital Entertainment, the online gaming company from the Reliance ADA Group, planning to launch a China site; the doors to China may have been opened a little after Zapaks deal with Shanda (NSDQ: SNDA) for content (for the MMOG Crazy Kart) got significant media coverage internationally. Now the Financial Express reports that Zapak’s interests lie beyond China – in the four growth economies of the world called the BRIC (Brazil, Russia, India and China) countries. Zapak is in talks for a JV for local language portals in Brazil, China and Russia. No local language games for India?

Six months is the time that Rajesh Sawhney, President of Reliance BIG Entertainment (interesting acronym: RBEL) says it will take for the joint ventures to be set up. Meanwhile, Jump Games, RBELs mobile gaming company is in talks with Formula One teams for racing games.

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