LinkedIn Playing Catch Up In Europe

Professional social network LinkedIn is getting serious about expanding outside the US to help grow its share of the social net market. In January, after months of speculation that the company was on the block, it finally admitted that yes, it had considered that option, but no, they had decided to press on themselves. At the same time, LinkedIn opened up a London office, hired former Alta Vista international GM Kevin Eyres as its continental MD., and is now concentrating on building its targeted advertising program as well as flogging its job recruitment product in Europe. IDG reports that in its European efforts LinkedIn is playing