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iPhone Round Up: Apple Seeks Wireless Domination; Subsidy Will Boost Sales; Free Wi-Fi

It seems a day doesn’t go by without someone writing something about Apple’s (NSDQ: AAPL) iPhone and its influence on the mobile industry. Today, there are three items worth noting:

Plans For Wireless Domination: Forbes has an interesting article today arguing that Apple is likely lining up to do something much greater in wireless than what people are expecting. In the short run, that likely means more phones, including a 3G version, on June 9 at its developer conference in San Francisco, but a list of the companies interested in developing for the iPhone, shows it could end up being a much bigger play. Here’s some of the things the article mentions: Cisco (NSDQ: CSCO) is experimenting with software that will allow users to “flick” documents from their iPhones to their desktop computers; Intel (NSDQ: INTC) is experimenting with ways to tie motion sensors to maps; Electronic Arts (NSDQ: ERTS) and Sega are building games controlled by people waving their phones through the air; and Kleiner Perkins Caufield & Byers is pumping $100 million into start-ups building software for the iPhone.

iPhone Price Drop: Bernstein Research analyst Toni Sacconaghi writes that AT&T (NYSE: T) will sell a lot more iPhones if it subsidizes the price to the consumer, Barron’s reports. There’s speculation that AT&T will provide a $200 subsidy for the pending-but-unannounced 3G iPhone, bringing the cost to about $200. Sacconaghi says if that happens, sales will rise. The reasoning: Motorola (NYSE: MOT) RAZR sales doubled when its price dropped from $500 to $150 (and doubled again when the price went to $100); and AT&T gets about $720 in revenue over the course of a two-year plan from an iPhone user, which provides plenty of room for the company to subsidize the handset.

— Free Wi-Fi: AT&T HotSpots are now offering free Wi-Fi access to iPhone users, MacRumors.com reports. Presumably, at all AT&T’s 71,000 Wi-Fi locations, iPhone users will be offered a custom portal to access free Wi-Fi. A special iPhone formatted page asks for your mobile phone number.