One True Media Launches Video Ad Maker

Online video editing startup One True Media caters primarily to MySpace kids and home-video making moms. It has 3 million registered users, 70,000 new videos per week, and 4 million video views per week. But after noticing an increasing number of businesses using its service to create how-tos and customer testimonials, the company is launching a new small business video ad creator called SpotMixer.

SpotMixer uses the toolset One True Media has spent years refining for the extremely non-technical user, along with business-specific templates for pictures, video, and marketing copy. It’s free to create an ad, then $79 per month to use it. I’m not much for highly simplified tools — they’re always missing exactly the feature I want — but one really nice part of the offering is that you can auto-submit your ad to your AdWords (or YouTube) account. And if SpotMixer can work out the deals, you’ll even be able to submit your ad directly to play on television.

Redwood City, Calif.-based One True Media has $5 million in funding from Kleiner Perkins and a staff of 20. The company said today it may raise additional funding if the SpotMixer product takes off.

The leader in this space is SpotRunner, and other competitors include Jivox (our coverage) and TurnHere (our coverage). We also wrote about a make-your-own-political-video-ad startup, SaysMe, this morning.

loading

Comments have been disabled for this post