Warner Bros. TV Teams With Essence Magazine On New Site, Broadband-to-TV Plans


Warner Bros. TV Group is partnering with its Time Warner (NYSE: TWX) sibling Essence magazine on a series of online and broadcast moves, starting with a revamped, video-heavy website for the pub this summer. Then, jumping off from the new Essence.com, WBTVG will work on turning the site’s broadband programming into series for television. As for the site’s advertising inventory, Essence.com’s sales staff will continue to lead most of the deals, with assistance from the Warner Bros. digital media sales team, as part of its efforts to build up its women

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