MySpace Ups Berman To President, Sales And Marketing; Begins Testing Community Ad Program For Brands

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MySpace is promoting Jeff Berman from EVP-marketing and content to the new post of president of sales and marketing. Only the title is a surprise; Berman’s role as the Fox Interactive Media (NYSE: NWS) social net’s ad sales lead is part of a reorganization that decentralizes advertising, as we reported earlier this month. He moved to the EVP earlier this year from GM-MySpaceTV. Since then, his job has involved managing the development of marketing initiatives and overseeing the growth of the social network

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this is exactly why myspace content sucks! what does he really know about creating interesting and unique content? nothing. the big idea and mandate under berman is to find out what kind of content it's advertisers want, and then program something for them. it's a train wreck over there when it comes to creating interesting, relevant content and it's scary. reason being, myspace is so influential and should be setting the tone, instead, they turn out trash which could cause advertisers (which are well needed to support this model) to pull back from supporting online content. seriously, why does a guy with a pr background run this division?

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