The FCC hearing into whether SMS services and shortcodes are covered by the non-discrimination provisions of the telecom act is rolling on, with both sides arguing they need freedom to operate. The public interest groups reiterated their calls for regulation to prevent carriers blocking messages or withholding shortcodes based on the content or sender, as long as the messages are legal. Meanwhile, the carriers insist they need the freedom to choose their “marketing partners”, reports RCR News.
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