Blog Post

Gossip Girl Streams Pulled Off CW’s Site Due To, Well, Popularity; Cannibalization Fears

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

2402460833_772437f955_oThis could go down as the most bone-headed move from a TV network in 2008, or completely inconsequential: The CW network is pulling off its website the one show that is at least keeping it in the news. It said today that episodes of its series “Gossip Girl” will not be streamed on when it returns this Monday with original episodes, through to this season’s end. The first 12 episodes of the season, which will remain on the site, were made available free to viewers about a week after their original airdate, reports THR.

The show’s audience is younger, which would naturally leans towards watching more video and shows online than other demos. The move is being done “as an experiment” to figure out if its online window is cannibalizing the TV audience. The show is as popular online, and each episode is generating hundreds of thousands of streams, the story says…it is among the most downloaded TV shows on iTunes (where also will continue to offer new episodes, for a price, of course). More power to BitTorrent, of course…

LAT: The move is designed to boost ratings for the program, which has developed a loyal online following but has failed to attract a sizable TV audience. The show’s average of 2.5 million viewers has not been enough to lift CW out of the ratings cellar or staunch its financial losses.

Another way of looking at it, from TvbytheNumbers: “Now CW is using the Internet to promote the show in a way that might seem very strange, but probably isn

One Response to “Gossip Girl Streams Pulled Off CW’s Site Due To, Well, Popularity; Cannibalization Fears”