MySpace is launching a fictional British series called Beyond the Rave tonight. I’m not trying to be a slacker here, but I’ve already written a lot this evening, so here are the basic details, borrowed heavily from a PR email. The trailer is embedded above.
– Co-production with Hammer Films (Frankenstein, Dracula, The Mummy), which hadn’t made a long-form Hammer Horror in more than 30 years
– Exclusive to MySpace
– Community elements, an ARG, musical elements, video and more
– 20 4- to 5-minute episodes, shown Mondays and Wednesday
– MySpace’s first mature content, users have to be at least 18 years old.
– Produced for the web, but also be released as a feature-length DVD later. Subtitled for 19 countries
– High definition
– No ads (I’m not sure what the plan is for making money)
– Promises “vampires, blood, death and suspense throughout.”
See also our interview with MySpaceTV head Jason Kirk, where we talk about the site’s agenda for original content initiatives.
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