Fodder: YouTube Doles Out $1 Million In Ad Rev Share; CPMs Nowhere In Range

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The “gotcha mongers” are having a field day with this: a little over four months after opening up its ad revenue sharing “partner program,” YouTube says that it has paid out $1 million to the program’s participants. The announcement on the site’s blogcomes as the partner program adds users in Japan, Australia and Ireland to those in the U.S., Canada and the UK. The program started last May, offering individuals whose videos reached a certain pageview and subscriber threshold a chance to compete for tapping the revenue from YouTube’s overlay system. By December, the program had about 100 users, which is the same number listed here. YouTube has been reticent about revealing additional details, such as how many users it expects to add in the partner program, what the average payout is and what the largest amount paid to a single partner was.

Over at NewTeeVee, Liz Gannes checks in on at least one user and does a little math as well. She found that <a href="http://www.breakaleg.tv/" title="BreakALeg.tv

4 Comments

Ernest Feiteira

“$1 million paid out to 1.25 Billion Views” so the CPM works out to be: $0.80 (80 cents). $1M divided by 1.25B views (times 1000, for CPM), thats $0.80. Aren’t instream ad rates $10-50 CPMs?

Jamie Tocino

I've heard similar data from other "smaller" partners.
These are disappointing numbers for burgeoning grassroots content creation teams out there. YouTube needs to reevaluate their tiered system… a view is a view. In fact, it could be argued that the more viral the view the better the chance that an advertiser is finding a new consumer.
Paying the "Big Boys" a higher CPM rate can only lead to community disappointment and eventual exodus… perhaps the "Do No Evil" mantra doesn't apply to Google's subsidiaries.

Rafat Ali

Hah, Liz, not you…look at trackbacks to your original story :)

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