It’s Official: Live Current Media Bags Rights To IPL Portal For $50 Million

So here’s the official announcement regarding Live Current Media’s deal with the Indian Premier league, which we had told you about yesterday: The ten-year deal includes a minimum guarantee of $3 million per year to the BCCI, and $2 million to the IPL – $50 million in total. This includes co-marketing and exclusive online content right agreements to launch as the official site of the Indian. The IPL site will feature audio-visual content, photographs, live scoreboards, Fantasy Cricket, player interviews and profiles, and also offer ticketing (tie-up with, we’re told) and contests. LCM, will also develop as a destination, as well as the BCCIs official website –

There are more details in our report on the deal here.

Readers should remember that these “exclusive” online rights that LCM has bagged are at the center of controversy surrounding the stringent guidelines that have been forced upon media companies: websites, including key sites like Cricinfo (owned by ESPN), Rediff (NSDQ: REDF) and others are not allowed access to the IPL matches. India’s News Broadcasters Association had also threatened to boycott the IPL because they were being charged for showing clips of matches; that issue was reportedly resolved. The IPL, in major fire-fighting mode, also resolved issues with the Indian Newspaper Society. Today, the News Media Coalition, which has Reuters (NSDQ: RTRSY), AFP and AP as members, have said they may boycott the IPL. The Editors Guild of India has also asked the IPL to review media guidelines considering barring websites.

Interestingly, Lalit Modi, Chairman of the IPL has said that “The American company to which we have sold the portal rights (i.e. Live Current Media) will offer photographs at a reasonable price.”