Dow Jones has started its acquisitions again, now as part of News Corp (NYSE: NWS). it has bought a much-talked about company in the business social networking space: the Boston-based Generate Inc. Financials of the deals were not disclosed. As part of the acquisition, DJ will form a new business unit called Business & Relationship Intelligence in its Enterprise Media Group (which is headed by Clare Hart) that will focus on bringing Generate-powered solutions to market in the enterprise sales and media segments. Generate co-founder Tom Aley will lead this new group as SVP and managing director, while co-founder Darr Aley will become VP, marketing and business development, of the new unit. All Generate employees will join Dow Jones.
Generate is a complex business tool which marries elements of company and people information, and maps it with news information and business intelligence on contacts in a user’s account. As the company describes itself, it “crawls more than 75 million domains extracting comprehensive information on more than four million companies and 6.4 million executives. Generate